Personnel

Experience, creativity, flexibility

Visual Reality combines the talents of one of Perth's most talented lighting cameramen / directors with an accomplished writer / producer to create innovative cost-effective productions.

Peter Liddicoat started his career as an audio technician in 1982, before moving to video in 1987 when he studied broadcast camera operations at TAFE. After working for some of Perth’s premier audiovisual companies – including Corporate Theatre Productions and Gearhouse – he established Visual Reality in 2001. Peter has extensive experience as a lighting cameraman and editor and is recognised as being amongst Perth’s most experienced and creative directors. He's quick to adopt new technologies like editing on a an Apple Notebook computer with Final Cut Pro and DVD design and production.

This same technology enables him to edit on-site with a client, ensuring minimum disruption to your schedule. It even allows edited highlights of a wedding to be played back at the reception. When he is not working Peter is actively involved in a metropolitan church where he heads up the video team. He is delighted to be able to train this team with his professional skills as they prepare for a television ministry. He is married to Luisa who often assists him on weddings. A true visual artist, Peter is meticulous in ensuring that the scene is properly arranged and lit before a single frame of video is shot. He has a passion for his work and this reflects in everything he does.

To contact Peter:

Rex Widerstrom was a newspaper and radio journalist for fifteen years – including editor of several national titles and host of a top-rating syndicated breakfast talk show in New Zealand – before entering public relations (via politics) a decade ago. He was Director of a Wellington PR agency for six years, producing campaigns for some of NZ’s largest companies, along with political and NGO clients. He’s also been an Executive Producer with Channel 31 Television, and has collaborated with Peter on Visual Reality’s projects (including numerous commercials) since 2003. Rex has a postgraduate Diploma of Communications, qualifications in audio engineering and holds APR (Accredited Public Relations), a mark of distinction for public relations professionals who are selected based on broad knowledge, strategic perspective, and sound professional judgment. He's an experienced producer and writer who can also provide a professional voice or on-camera presence if required.

To contact Rex:

Visual Reality also employs a team of video and television production professionals on an "as needed" basis, ensuring clients aren't paying for unnecessary overheads. All are experienced in their fields, whether camera operators, editors, production assistants, sound technicians or makeup artists. Each crew is assembled only after a thorough analysis of a client's needs. On smaller productions a qualified camera operator can also look after sound and lighting in order to keep within budget. At a conference, one camera operator can often mix between two unmanned cameras in keynote sessions. Our aim is to give a client the best possible quality within cost constraints. We're used to being innovative -- contact us to find out what we can do on your budget.